TESLA MOTORS / magazine ad campaign
DESCRIPTION /
A proposed magazine ad campaign designed for Tesla Motors. Tesla is a one-of-a-kind car company that creates 100% electric, blazing fast super cars. My original concept for Tesla was to relate the power and speed of lightening to their cars. This concept communicates not only the speed of their cars, but is also a direct relation to the electric power of the motor. Further supporting the concept is the natural, or "green" aspect of extreme weather.
DESCRIPTION / I expanded on the lightening concept to relate other forms of extreme weather to green aspects of the car. Ad #2 highlights Tesla's lack of exhaust, which makes the car a "silent storm."
DESCRIPTION / Continuing with the extreme weather meets green energy concept, ad #3 makes the relation to the car's blazing acceleration and speed to the generation of heavy winds.